I turn complexity intoclear digital products.

Blending UX strategy, product thinking and visual craft to create experiences that are valuable for people and sustainable for business.

Explore
work↓

4+Years of experience

0→1Product design

GlobalCross-cultural work

End-to-endStrategy to craft

01 / Selected work

Built with intention.
Shipped with care.

Three recent projects spanning information architecture, travel and digital wellbeing.

Unified Benefits Hub

2026

A unified information architecture that makes employee benefits easier to understand and act on across devices.

Information architecture
Growth
Cross-device

Flight Itinerary

2025

A focused travel tool that turns a dense flight itinerary into a calm, branded and actionable journey companion.

Travel
Product tool
Branding

PPG Stress Analysis 2.0

2024

A shipped wellbeing experience that translates complex sensor data into understandable, useful stress insights.

IoT
Collaboration
Usability testing

02 / AboutCurious by default
Practical by choice

I'm Frank, a product designer who moves between systems thinking and fine-grain craft—because the best product experiences need both.

Previously at VML, currently based in Shanghai. I enjoy framing ambiguous problems, aligning teams around a clear direction, and staying close enough to the pixels to make the outcome feel inevitable.

Product strategyUX / UI designDesign systemsBrand experiencePrototypingUser research

03 / Explorations

More things
I've made.

Identity, motion, foundations and systems—small windows into an ongoing design practice.

Soraca Personalized Travel Guide

Motion

LoonGo

Identity

Soraca Moodboard

Design foundation

OSIM Component Index

Design system